2003?
I receive my first ever mobile phone. It was one of those big chunky bricks. Actually, I didn’t own it, my parents did. They let me borrow the phone one night for a debating competition.
2004/2005?
Ok, so I actually receive my first ever mobile phone. My credit allowance was something like $20 or something.
2008
I started contract work as a tech evangelist and media research for a mobile start-up company (their software had something to do with social networking).
Challenges:
- Consumer attitude to mobile was predominantly negative. For example, spam practices that tainted ‘mobile marketing’, mobile web interfaces not user friendly like what we have these days, high fees for web usage.
- Mobile was still something that people use to either text or call – mobile was mainly seen in this way.
- Mobile web penetration was somewhere in the very early adopters/innovator stage. Anything could happen.
However, it completely changed the way I saw mobile and there were nuggets of excitement which had me pondering:
- Imagine being able to view an image or download a song and be ‘mobile’ aka you are able to do it outside your computer desk (common reaction was basically – why can’t you just wait until you get to your PC?)
- Imagine being able to open up distribution of content beyond the PC or the laptop (common reaction – why can’t mobile just be for texting or calling?)
- Imagine being able to send content direct from your phone ie a photo and into a network like Facebook (common reaction – why can’t you just take a photo and upload it later?)
I also sign up to Twitter early 2008 but it was not until late 08 when I start using it within the mobile space. Working for an arts festival, I made a tweet “Currently at the Brisbane Powerhouse – it’s free all day today, so check it out!” – I didn’t think about it much but that was an example of mobile marketing via social network and I do it all the time whenever I am at an event worth ‘tweeting’ about.
The iPhone completely changed the game, the environment, user behavior and attitude. Then this was followed by mobile social networks. Then a revamp of what the environment is like for ‘mobile marketing’. And so on.
I attended an event on the edge of the GFC news exploding all over the news. The presenter asked us to stand up and take out all the things that are in our pockets. All of us, at least, had our keys and our mobile phones. Lesson? We need to focus on mobile.
2009
Livetweets at events happened. It mainly happened at conferences, seminars, workshops, artist talks but slowly moved its way to other areas.
Biggest turning point was experience of QBE Riverfire. I spent several hours on Twitter (at the very least) looking at the conversations of a night which drew hundreds of thousands of attendees in place (and a lot more watching on TV). I didn’t read an instruction manual, I didn’t get any orders to do this…I didn’t know exactly what I was looking for but my gut told me that it needed to be something that I should observe so it was mainly done out of curiosity. I have never posted a ‘twitpic’ or ‘twitvid’ (basically, it’s using Twitter to post a photo or a video online on your phone right after you take it) before so I didn’t know what it felt like to want to post one but my musings were:
- Why are people tweeting / sharing their experiences of fireworks in real-time? Either via tweets, twitpics, twitvideos, status updates. My observation is that it has become an extension of words – a photo was an extension to a status update, a video can convey the awesomeness of the display more than a WOW can.
- What is the difference between an instant reaction (well of a minute or a few seconds..until the day someone figures out how to do real-instant mobile reactions) vs a reaction an hour later vs a reaction the morning after vs a reaction a few days after?
I now start looking into geo location applications with mobile thanks to services such as Foursquare.
I start looking for bridges between mobile-digital and print thanks to QR (quick response) codes which I have implemented on my business cards for BCI. Calls of action on print and television to lead to mobile. Other devices like campaigns with bluetooth.
2010 (mid)
I am a lot more preoccupied with mobile. Quick writeups because it’s 2:10am:
- What are the content differences between mobile, website, print? (I can seriously just go on writing about this for hours and dedicate a whole bunch of blog posts about this)
- What are the call for action differences between mobile, website, print? For example, print it will be “Turn to page x”, website it will be “click here”, what’s mobile? (I can seriously just go on writing about this for hours and dedicate a whole bunch of blog posts about this)
- What are the priorities for mobile users? (I can seriously just go on writing about this for hours etc etc)
- How to make mobile marketing more meaningful for audience? (ditto)
- How to engage WOM and social networks with mobile? (ditto)
- How to add more meaning of ‘being’ (in a broadcast way) at a certain location, in a certain point of time, experiencing a certain event and then connect it to a hybrid of marketing 3.0 and marketing 2.0 (this one’s going to be a whopper, watch out when I am able to talk more!)
- How has the iPhone (subsequently the iPad too) change the way we approach UI (user interface design) where it is all about touch and action rather than point and click (this relates to a November 09 X Media Lab event that I went to where a couple of speakers spoke about that)
Some new surprises for this year:
- Android mobile phone development is on an increase – actually saw a graph at a presentation and it looks like Android has overtaken the iPhone in terms of platforms for developers using? Take this with a grain of salt as I need to find that graph.
- Younger generations are finding the touch interface of an iPhone and iPad very friendly to use. What does that mean for future UI design?
- When I am looking for information, I am searching in Google and then in Twitter. What does this mean?
- What is the impact of shortening the time span of event vs broadcast of the event?
Now it’s 2.30 am and I better go to sleep.